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Senior User Acquisition (UA) Manager资深海外买量专家 (UA)
Location工作地点Chengdu, China成都
Salary薪资7k - 15k CNY / Month7k - 15k CNY / 月
Responsibilities岗位职责
- Independently manage massive UA budgets to drive user acquisition across NA, EU, and SEA markets. Master channels like Meta, Google Ads, TikTok, and key ad networks (e.g., AppLovin), taking total ownership of volume and ROAS.
- Formulate precise, phased buying strategies and budget allocations. Expertly utilize advanced bidding models (AEO, VO) and dynamically adjust tactics based on real-time traffic pulses.
- Build a lightning-fast 'UA-Creative' feedback loop. Use data to direct the creative team, keenly spot competitors' breakout trends, and aggressively scale budgets once a winning formula is validated.
- Look beyond front-end spend. Integrate in-game retention, monetization metrics, and LTV to aggressively optimize the entire commercial funnel for maximum ROI.
- 独立操盘千万级预算,主攻欧美与东南亚市场的全渠道获客。玩转 Meta、Google Ads、TikTok 及各大网盟(如 AppLovin),对新增体量及 ROAS 扛下全责。
- 精准制定阶段性采量策略与预算分配机制。精通 AEO、VO 等高阶出价模型,并能根据大盘流量脉搏动态调整买量动作。
- 构建“投放-创意”的极速闭环。通过数据拆解指引创意团队的制作方向,敏锐捕捉竞品爆量密码,测试跑通后敢于果断放大预算。
- 不仅看前端消耗,更能结合游戏内留存、付费渗透与 LTV 等后端商业化指标,进行全链路的 ROI 极限压榨与漏斗调优。
Requirements任职要求
- Battle-tested, independent media buying experience for global games. Deep understanding of the unwritten rules and underlying algorithms of the NA/EU/SEA UA ecosystems.
- Hyper-rational and religiously data-driven. You possess rigorous logical deduction skills; you don't spend a dime on intuition. Every campaign has clear data backing and a specific testing hypothesis.
- Sharp instinct for creative conversion. Even if you don't design, you can translate cold, hard data into actionable directives for the art team to produce viral hits.
- A highly aggressive, self-driven mentality. You are ravenous for metric growth, thrive under pressure, and want to build a legacy in a fast-paced startup.
- Bonus: A technical UA. You can write Python scripts to scrape competitor data or expertly use AI tools to automate multilingual ad copy and report analysis.
- 实打实的海外游戏独立买量战绩,熟稔欧美/东南亚买量生态的潜规则与各渠道底层算法逻辑。
- 极度理性、唯数据论:拥有严密的逻辑推导闭环,不凭感觉花一分钱,每一次计划建立都有清晰的数据支撑与测试预期。
- 出色的素材转化嗅觉:即便不亲自做图,也能用冰冷的客观数据向美术同学清晰传达什么样的创意才能“爆”。
- 狼性底色:自驱力爆表,对数字增长极度饥渴。享受抗压,渴望在创业的枪林弹雨中打下属于自己的胜仗。
- 【加分项】懂技术的 UA:能写 Python 爬虫监控竞品大盘,或熟练运用 AI 工具自动化生成多语言文案与报表分析。
Send your resume to请将简历发送至 hr@grailverse.com
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