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Global Creative Marketing Lead海外营销创意专家

Location工作地点Chengdu, China成都
Salary薪资8k - 15k CNY / Month8k - 15k CNY / 月
Responsibilities岗位职责
  1. Drive the entire creative lifecycle for our global mid-core game publishing (focusing on NA, EU, and SEA). Manage creative strategy, visual execution, and post-campaign analysis.
  2. Deconstruct the algorithms of major UA channels (Meta, Google, TikTok) to build a sophisticated creative tagging system. Use funnel data to run attribution analysis, owning ultimate responsibility for CPI and ROI.
  3. Maintain hyper-awareness of global creative trends. Tear down viral competitor ads to their core components and rapidly build high-win-rate testing pipelines.
  1. 操盘海外游戏发行（主攻欧美及东南亚）的创意大盘，统筹素材的策略规划、视觉表现与投后深度复盘。
  2. 拆解 Meta、Google、TikTok 等主流媒体的买量算法，搭建精细化的素材标签库；依据漏斗数据进行归因分析，对最终的获客成本（CPI）与 ROI 直接负责。
  3. 保持极度敏锐的市场嗅觉，像素级拆解全球爆款素材的底层逻辑，快速建立高胜率的素材迭代流水线。
Requirements任职要求
  1. Solid track record in global game creative marketing. You intimately understand the user psychology and ad-fatigue cycles of Western and SEA audiences.
  2. No working in a vacuum: You must understand media buying. Hands-on experience setting up campaigns and running your own tests is a major advantage.
  3. Data over intuition: Ability to instantly diagnose creative performance through core metrics (CTR, CVR, LTV) and let data dictate your next iteration.
  4. Highly ambitious and goal-oriented. You actively seek out pressure and core responsibilities in a fast-paced startup to reap the rewards of hyper-growth.
  5. Bonus: Mastery of AIGC tools and automated workflows. You can single-handedly overhaul traditional creative pipelines and deliver 10x output.
  1. 拥有扎实的海外游戏买量创意经验，深刻洞悉欧美及东南亚市场的用户心理与审美疲劳周期。
  2. 拒绝闭门造车：懂创意更要懂投放。有亲自建计划跑测试的实操背景者优先。
  3. 信仰数据：能迅速从 CTR、CVR、LTV 等核心指标中诊断素材症结，让数据而非直觉来指导创意生产。
  4. 极强的目标导向与野心，渴望在快节奏的初创环境中承担核心业务压力并分享增长红利。
  5. 【加分项】熟练掌握 AIGC 工具与自动化流（如 Vibecoding），能以一己之力重构传统素材生产链路，实现十倍级的产能飞跃。

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